Transformers ride can get Super Bowl pre-show look

Universal will tout the completely new Transformers attraction at Universal Art galleries Hollywood inside an immersive Super Bowl ad. After turning up by 50 percent Super Bowl ads a year ago to market Paramount's third "Transformers" and Chevy's Camaro, Hasbro's robots have came back to hype Universal's new theme park ride. A 30-second place starring Optimus Prime and Megatron will air throughout NBC's pre-show in the Large Game on Feb. 5 to begin the ad campaign for Transformers: The Ride 3d, which Universal Art galleries Hollywood opens in May. Universal Art galleries Orlando similarly used the Super Bowl this season to create its marketing effort for your Wizarding Arena of Harry Potter. Borrowing character designs within the film trilogy, the completely new motion-based "Transformers" ride will state a geniune story and rehearse effects and 3d pictures created by Industrial Light & Miracle to put site visitors in the heart of your dream involving the Autobots and Decepticons. Franchise-director Michael Bay consulted round the ride that Steven Spielberg professional produced. Spielberg, who functions as a creative consultant for the theme park division, has furthermore aided develop "Jurassic Park: The Ride," the "E.T. Adventure," "Jaws" and "War in the Cell phone industry's" sights. Universal Parks & Resorts licensed "Transformers" from Hasbro to create what U is asking its "most ambitious ride ever created." Because the Super Bowl ad can provide audiences a preliminary think about the attraction, the area may even launch the web game PrepareForBattle.com. In the sport, players compete to improve within the military ranks by finishing missions including exclusive videos, downloads and trivia. An excellent prize includes a holiday in feel the "Transformers" ride. NBC is charging entrepreneurs around $4 million for each 30-second ad that airs throughout Sunday's championship game involving the Gambling and NY Leaders, but U will get a cost reduction since the "Transformers" place will bow just before the teams hit the region. A trailer for Universal Pictures' actioner "Battleship" may have throughout the sport. Accurate documentation 111 million people seen last year's Super Bowl, making certain Universal a substantial audience, before the sport. "In just thirty, thrilling seconds, we'll have the opportunity capture how exhilarating this mega-attraction will probably be if the formally opens at Universal Art galleries Hollywood this may,In . mentioned Ray Kurzweil, leader, Universal Art galleries Hollywood. The "Transformers" ride might be the most recent accessory for Universal's Hollywood theme park, following a opening of "King Kong 360 3d,Inch incorporated in the backlot tram tour. Park is making room to incorporate its version of Florida's Wizarding Arena of Harry Potter. U declined to show the amount it'll spend to produce the attraction, however the organization is mentioned being trading substantially greater than the roughly $40 million it ponied around build "The Simpsons Ride." Exactly the same "Transformers" ride already is open at Universal Art galleries Singapore. The project, which replaces the "Backdraft" attraction and Effects Stages, might be the 2nd time Universal Creative, which designs sights for U's theme parks, has became a member of getting a significant effects house around the ride we've spent with Weta Digital on Peter Jackson's "King Kong 360 3d,Inch which opened up up this season. Expects to construct the ride were first introduced four years ago (Daily Variety, March. 28). Contact Marc Graser at marc.graser@variety.com